LUXURY & RETAIL] : Retail or museum?

Connections between fashion, retail and branding can be expressed in many ways :
Les vitrines valent de l’or : shop fronts can be regarded as rented areas, providing new revenues, while brands can extend their exposure.
Des podiums aux musées : fashion brands are more and more developping and organizing exhibitions in museums. A wew way of showrooming?

To read more about this topic, view our LUXURY dossier

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