La Défense to host the first pop-up mall in continental Europe

Read the news published in “Europe Real Estate”.
This “pop-up mall is more a search for alternative model than a solution in itself, but it’s clearly shows that the nature of the Malls as we know it today is changing from buying places to media channel…See our previous post “The changing nature of Shopping center”.


To read more about this topic, view our POP UP & KIOSKS dossier

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