Renting generation

Because of economical constraint, thanks to social changes, ecological understandings… whatever the initial motivation, renting – for long or short term – goods, skills or services is not only a need, but a way of life.
The following examples illustrate different aspects of this trend :

Gainger repositions UK portfolio to focus on “Generation Rent”
The rental genration sees no point in buying
Partage & CO

Sources : Property Eu, Business Week, E-Marketing


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