[MULTICHANNEL RETAILING] : Lego’s marketing

legoThe recent Lego Store in So Ouest (Paris), the next planed Place Ste-Catherine (Bordeaux) gives up the opportunity to review Lego’s marketing, mixing classic and digital strategy :
– the “Pick an brick” wall to buy the traditional Lego elements
– a giant Lego Star Wars spaceship on Time Square
– view a Lego box content thanks to augmented reality

Enjoy the Lego world :

Sources :
“Le vaisseau de Star Wars en Lego sur Time Square” – L’Avenir.net – Mai 2013
Thanks to P.Y Bolus

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