Pop-up store : temporary retail space. This definition has been extended to hotels, offices, events… in many different locations : a street, a mall, a public space
If we just focus on “pure” retail sector, this notion reflects almost many realities; they are almost as many definitions as pop-up stores installations.
We selected some examples illustrating the various possibilities the “pop-up” format can provide :
– Adding on new format to already existing stores : Starbuck Coffe in Tokyo
– Testing a new market before a potential store opening : Top Shop in Galeries Lafayette, Paris
– Promoting a specific item’s range : Louis Vuitton in Mykonos
– Presenting a new collection : Hermes Silk Bar in Hong-Kong
– Participating at an event : COS at the “Salone del Mobile” in Milan
This very short list shows that all this possibilities can be combined, which means that schemes are unlimited.
I would be cautious regarding the pop-up store hosted by a department store which looks very much like a corner : Veja in Selfridges in London
Lets now wait for the La Défense (Paris region) pop-up mall experience and the Boxpark project in Amsterdam this summer.
To read more about this topic, view our POP UP & KIOSKS dossier