[LUXURY & RETAIL] : Retail anywhere

An exhibition in “Le Musée de la Mode et du Textile” dedicated to Louis Vuitton : nice – and usual scheduling; fashion and textile are official parts of “Arts Décoratifs” department.
But this single paper also reminded me my visit to the LVMH’s flagship in Paris. This place is so meticulously organised, so… staged that you have the feeling to watch a show or an exhibition, in a word to be in a museum. In perfect connection with the “boutique” interior design, you can also find … an exhibition place (in a word a gallery or a small museum, then) dedicated to the brand’s history and/or an artist.
Going further, watching front shops and especially the ones created by department stores gives the impression of an exhibition, an event, an attraction.
I mention here LVMH example, but all luxury brands are acting the same way.

Let’s now assume that luxury creations are also about retail. Then you find retail in museum, museum in shops, shops designed as museum, museum in public spaces thanks to shop fronts…
Even before mentioning “agile” retail and technology, retail in that case is physically already anywhere…

Source : “Les musées célèbrent le printemps” – Juliette & Victor #30 –here
Related post : [Shop fronts] : retail or museum? – here
To read more about this topic, view our LUXURY & RETAIL dossier

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