[MULTICHANNEL RETAIL] : Vending machines, a (new) concept?

I wouldn’t say those machines  – as described in the article – are a new concept… and certainly not a “cross canal” concept, when :
-The digital element is just a product’s description
-You can only chose and buy products available – and already selected – in the machine
What is it then? For now, only a good old self-service box, existing years ago in Metro stations or public places, then disappeared, and just brought back to date…

Sources :
-“Découvrez un concept de vente cross-canal : les mini-boutiques express” – LSA – 28 octobre 2013 – here
-Best Buy Express – YouTube – here

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