[FOCUS ON] : Brands as new developers?

Are developers lacking ideas for mixed-use shopping experience?… Now retailers do it for themselves.
The Urban Outfitter’s example although limited in size, reveals how much more is needed – and expected – from regular “shopping destinations” to create a memorable experience and anchor it into the “brick & mortar” world.
[RETAIL IN ALL FORMATS] :  “Urban Outfitter’s planned village offers ultimate life style experience” –  PSFK – here
Others examples :
– [RETAIL IN ALL FORMATS] : “Après le flagship pour une marque, bienvenue dans “la flagcity” – INFLUENCIA – here
A concrete illustration :
“Logorama” by H5  – here

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