[RETAIL BY DESIGN] : Mannequins, EuroShop 2014

A professional window mannequin begins as a clay sculpture modelled on real human model.
Today the physical stores remain the most important channel in assisting consumer to shop and the new consumer has changed the retail world…let’s see it on the window mannequins example.
Manufacturers come up with a unique system from very realistic to the abstract models with no details, but changing heads for example.
The combination in finishes and fabric are endless: abstract head, gloss black chrome, silver chrome, transparent coloured fibre or all realistic with skin colour and make-up.
One of the design trend is repetition, so we could see the visual repetition as very fascinating to the eye on display groups.
Mannequins are personalized as dolls having their own character: strange and futuristic but also charming and luring drifting between vogue and visionary.
For sure mannequins we saw would never fail to make a great impression with their strong charisma, because they are the most effective tools you can use to present the latest fashion trends…

Thanks to Ela Murawska
Sources photos BIV

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