Spotted in Moscow : H&M pop-up store for retail and recycling

A retail event? A new form a retail?
This pop-up store (“green box”) settled in Gorki Park invited people to bring their old clothes for a 15% discount coupon.
“Re:Design” held master classes for creating art objects out of old clothes.
In the store, the customers could also find clothes from the latest collections.

Sources photos : BIV
Read more here about this initiative

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