How to survive in a fast-evolving world, where companies must perpetually reinvent their relationship with customers?
This book give its vision of a customer relationship management.
You can read here the introduction
We well also observe this week in following posts retail examples illustrating different business model’s evolution :
1| Retail first – 2| Retail evolution – 3| Retail association – 4| Retail at the end
In order to multiply contact points, control a global process, embrace digital environment, find partners, opportunism… whatever the cause, all those changes are occurring IN AND because a digital, social… evolution.
Lets see how retail industry is adaptable and resilient i.e. agile…