Less buying… a trend (2/5) : shop & brands samples

Less buying can come out as exchanging or repairing; this is what Give + Take shop, Converse, H&M propose.

– Give + Take shop in London is a retail concept mixing purchase, exchange, and donation. We already know charity or foundation selling given goods in special events or in boutiques. Give + take adapted this model as a pure retail concept with precise consumer base and a specific range of goods.
More about Give + Take here
Source : LSA

– Converse brand opened in Paris a “pop up” place displaying the last collection and proposing and “tune and repair” service for old sneakers.
More about “Tune & repair” here
Source photo BIV

– H&M invited people in Gorki Park in Moscow to bring their old clothes for a 15% discount coupon and presented objects out of old clothes.
See our post here
Sources photos BIV

Still buying, but less and cheaper, renovating old pieces of clothing customer habits are changing forcing retail always to adapt.



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