[High streets etc…] : What happened since our last visit in …

… Heimstone – Paris – a fashion brand. Today, the brand is about to display a dedicated collection in collaboration with Monoprix. I first conclude that Heimstone had also entered into an expansion process, by opening new stores. In fact, the number of shops remains the same : 2 in Paris. But the brand enlarged his influence by : – opening a market place – increasing the number of stockists, oneline ones included – starting a collaboration with Monoprix for a “collection capsule” (a seasonal association between a designer and a retailer, as H&M and Karl Lagerfeld did) A brand among many others, which shows the multiple ways to expand without necessarily opening additional classic shops : using smart retail. What could be for a brand the equivalent evolution in a shopping centre? A pop-up format? Mall? Other? Our previous post : [High streets etc…] : Heimstone, Paris – here Source : Monoprix news here

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