[EVENTS] : ICSC Retail strategy & trends forum 2014 – Snapshot

(Feed)back from Milan and from the ICSC “Retail strategy & trends forum”, with a very dense content, that we could sum up as follows :
Let’s start from this (US) global overview :ISCS source
And let’s add (EU) elements – picked up during the conference – for “enhancing the value of retail” :
– a reassuring statement : dynamic conversion rate from on to off line and then in store
– an objective : finding offline what expected online
– a watchword : dwell time
– an uncertainty : relevant ratios to sharpen or (re)define
As conclusion, a conviction expressed by an attendee “Internet and Ecommerce will make shopping centres bigger” : endless and encouraging topic!

Source : “Shopping centers, America’s first and foremost marketplace” – ICSC 2014

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