“Making stores matter in a multichannel world” – McKINSEY & COMPANY

“Making stores matter in a multichannel world »  – McKINSEY & COMPANY – December 2014
A quick view on this diagram is pointing out the need of a reassessment of the role of the physical store :

Some key elements :
– However, one of the first planed solution – to close underperforming stores and to look for operational efficiencies – is not the answer
– The encouraging paradox is “Some multichannel retailers have seen growth in their online sales and penetration among consumers who live near their stores”
– Shifting from a store-focused approach to a multichannel mind-set requires retailers to change their traditional frames of reference and ways of working
– To achieve this, retailer (and developers) shouldn’t stay focused on one winning store format
– In-store service and expertise combined to analytical tools will help retailers to built shops, part of cross-channel shopping path
Read the full article here

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