[MULTICHANNEL RETAIL] : Mobile in store by GFK

Quote : “This shows that word of mouth and advice from the shopper’s own circle, is now present right at the very moment of making the purchase decision inside the store. Sales staff and the physical shopping experience face a significant new external influence in-store »
Read more here Pdf
Source : « Shoppers bringing online competition inside bricks-and-mortar stores » – GFK – 23 February 2015
© GFK 2015

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