[MULTICHANNEL RETAIL] : “Online shopping survey turns up counterintuitive findings” | FORBES

“Davidson posits that men are labeling pre-online shopping activities, such as reading product reviews and looking for sales, “active shopping, which may have led them to respond to the survey in a different manner than women.”

Comment :
If its seems relevant to study and segment pre-shopping activities, it would be also interesting to compare them with the “good-old offline” pre-shopping actions (magazine reading, getting in shop information…)
… to see if those behaviors are brand new or digital transposition?

– “Online shopping survey turns up counterintuitive findings” – Forbes – 10 April 2015 – here
– “Consumer tell all” – April 2015 – here

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