[MULTICHANNEL RETAIL] : “Online shopping survey turns up counterintuitive findings” | FORBES

“Davidson posits that men are labeling pre-online shopping activities, such as reading product reviews and looking for sales, “active shopping, which may have led them to respond to the survey in a different manner than women.”

Comment :
If its seems relevant to study and segment pre-shopping activities, it would be also interesting to compare them with the “good-old offline” pre-shopping actions (magazine reading, getting in shop information…)
… to see if those behaviors are brand new or digital transposition?

Sources
– “Online shopping survey turns up counterintuitive findings” – Forbes – 10 April 2015 – here
– “Consumer tell all” – April 2015 – here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s