[RETAIL IN ALL FORMAT] : Retail in universities

Where it is proven that quality of life goes with nice retail place…once more.
What’s defining the “campus” retail development?
Actors : More or less the same classic players (developers, city managers, consulting firms…); the more they collaborate, the best project they all can expect
Brands : For them, universities can be another way of expanding – different from shopping centres – but also demanding.
They can reach very specific targets or a more various client base (ex Yale)

Going beyond this article (bellow in « Sources”), we can spot another player in this market, illustrating a big trend in retail : the changing roles.
Amazon almost shouldered developer’s role by creating a specific retail offer : products, services on a campus.
Read more here on “PerdueAmazon” website. The (pure) E-player proposes a dedicated page on its website, and a pick-up place.
Convenience, curated, open 24h/7d… smart.

Sources :
– “Universities put stores on the syllabus” – SCT, ICSC – March 2015 – Pdf
– “Amazon’s first staffed college campus store should have retailers worried” -TECHCRUNCH – 3 Feb 2015 – Pdf

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