[RETAIL IN ALL FORMATS] : When marketplaces are boosting creation

Putting in perspective 3 elements released recently : – Vango : “direct from the artist to your wall” … founded in 2012, the company is in a second fundraising phase Read more here – In a similar way, created in 2005, Etsy marketplace is dedicated to “unique good”. – … and, of course following (pinching?) the trend, Amazon is apparently planning to create an “artisan” marketplace? Read more here An “Etsy-like” market place? Certainly not in term of website design… Considering the impact of customer experience in retail, e-commerce players have here an opportunity – among others – to keep in the race. Sources :  – “Vango, une marketplace pour réinventer la décoration d’intérieur » L’Atelier – 27 mai 2015 – (Fr) Pdf – “Amazon preps an Etsy-like marketplace” – Internet Retailer – 15 May 2015 – Pdf

[MULTICHANNEL RETAIL] : E-commerce and parcel delivery

“…nearly half of companies selling abroad, 44%, views cross-border logistics and distribution as a difficult barrier to overcome…” (Pdf)
With ecommerce growth including expanding use of click-and-collect services this topic is indeed a big issue – not only in EU members.

A big issue because this is not only affecting parcels delivery but also relative services as “reserve in store”; very often they are proposed in a country, not in the other.
Loyalty programs are still very complicated to use simultaneously in 2 different countries – except having to client accounts.
And what about forms from brands, apps…you can’t fill online properly because local postcodes or phones numbers are required? Easy (but annoying) : I fill N° and street in Brussels, zip code in Paris (or the other way round); for the phone number? the right country code with a fanciful phone number… I finally manage to get the info I need, but good luck for them to create a reliable client database :-)

Sources : 
– “Ecommerce Europe takes initiative for better parcel delivery” – Ecommerce – 23 avril 2015
– L2

Marks & Spencer discount card : the full circle

From stockholder to customer : Marks & Spencer proposes “our shareholders the opportunity to use some or all of their dividend payment to purchase credit on an ‘M&S Shareholder Card’ at a 10% discount” ; read more here
On principle, a dividend is a long term reward; here we have a kind of extended and optimised “loyalty” version, where earnings are converted into purchases; the engagement is to the company (share+dividend), then to the brand (credit).
In another way, John Lewis proposes to obtain vouchers and fidelity points thanks to a partnership (payment) card; read more here
Those “loyalty” systems can be achieved in specific scale and company structure : shareholding, partnership, agreements with payment institutions … so eligible for department stores or supermarkets.
A quick overview on Unibail-Rodamco, Klépierre, Westfield, Simon, Apsys websites : nothing equivalent, only prepaid gift cards; loyalty, offers, vouchers are mainly “hold” by brands, not shopping centres… for now.

Sources :
– “Marks & Spencer pays dividends through “customer discount card” – Retail Detail – 10 March 2015 – Pdf
– Marks & Spencer, John Lewis

[THE FOOD CHAIN] : Inner city food

Groceries, delicatessen, collaborative supermarkets… they’re back, that’s a fact and successful.
This inner-city trend corresponds to a need of quality, proximity, community. A recent Xerfi study confirms this and considers that this kind of proximity retail will take advantage of the digital era : creating market places, proposing a new range of services…

I however have an objection : the more food retail shops are (re)expanding, the more services boutiques are disappearing
[Read also our previous post “Tasting on the go” here]
May be they will also recover in other formats but today we’re still in between the two.

Sources :
– “Le goût du petit commerce” – Le Monde – 18 avril 2015 – Pdf
– Comment les commerces de proximité préparent leur revanche sur les pure players – EMarketing – 17 avril 2015 – Pdf

[RETAIL IN ALL FORMAT] : Retail in universities

Where it is proven that quality of life goes with nice retail place…once more.
What’s defining the “campus” retail development?
Actors : More or less the same classic players (developers, city managers, consulting firms…); the more they collaborate, the best project they all can expect
Brands : For them, universities can be another way of expanding – different from shopping centres – but also demanding.
They can reach very specific targets or a more various client base (ex Yale)

Going beyond this article (bellow in « Sources”), we can spot another player in this market, illustrating a big trend in retail : the changing roles.
Amazon almost shouldered developer’s role by creating a specific retail offer : products, services on a campus.
Read more here on “PerdueAmazon” website. The (pure) E-player proposes a dedicated page on its website, and a pick-up place.
Convenience, curated, open 24h/7d… smart.

Sources :
– “Universities put stores on the syllabus” – SCT, ICSC – March 2015 – Pdf
– “Amazon’s first staffed college campus store should have retailers worried” -TECHCRUNCH – 3 Feb 2015 – Pdf