Putting in perspective 3 elements released recently : – Vango : “direct from the artist to your wall” … founded in 2012, the company is in a second fundraising phase Read more here – In a similar way, created in 2005, Etsy marketplace is dedicated to “unique good”. – … and, of course following (pinching?) the trend, Amazon is apparently planning to create an “artisan” marketplace? Read more here An “Etsy-like” market place? Certainly not in term of website design… Considering the impact of customer experience in retail, e-commerce players have here an opportunity – among others – to keep in the race. Sources : – “Vango, une marketplace pour réinventer la décoration d’intérieur » L’Atelier – 27 mai 2015 – (Fr) Pdf – “Amazon preps an Etsy-like marketplace” – Internet Retailer – 15 May 2015 – Pdf
“How personal shopping makes people spend » – Business of Fashion – 21 May 2015 – Pdf
“…nearly half of companies selling abroad, 44%, views cross-border logistics and distribution as a difficult barrier to overcome…” (Pdf)
With ecommerce growth including expanding use of click-and-collect services this topic is indeed a big issue – not only in EU members.
A big issue because this is not only affecting parcels delivery but also relative services as “reserve in store”; very often they are proposed in a country, not in the other.
Loyalty programs are still very complicated to use simultaneously in 2 different countries – except having to client accounts.
And what about forms from brands, apps…you can’t fill online properly because local postcodes or phones numbers are required? Easy (but annoying) : I fill N° and street in Brussels, zip code in Paris (or the other way round); for the phone number? the right country code with a fanciful phone number… I finally manage to get the info I need, but good luck for them to create a reliable client database :-)
– “Ecommerce Europe takes initiative for better parcel delivery” – Ecommerce – 23 avril 2015
From stockholder to customer : Marks & Spencer proposes “our shareholders the opportunity to use some or all of their dividend payment to purchase credit on an ‘M&S Shareholder Card’ at a 10% discount” ; read more here
On principle, a dividend is a long term reward; here we have a kind of extended and optimised “loyalty” version, where earnings are converted into purchases; the engagement is to the company (share+dividend), then to the brand (credit).
In another way, John Lewis proposes to obtain vouchers and fidelity points thanks to a partnership (payment) card; read more here
Those “loyalty” systems can be achieved in specific scale and company structure : shareholding, partnership, agreements with payment institutions … so eligible for department stores or supermarkets.
A quick overview on Unibail-Rodamco, Klépierre, Westfield, Simon, Apsys websites : nothing equivalent, only prepaid gift cards; loyalty, offers, vouchers are mainly “hold” by brands, not shopping centres… for now.
– “Marks & Spencer pays dividends through “customer discount card” – Retail Detail – 10 March 2015 – Pdf
– Marks & Spencer, John Lewis
Groceries, delicatessen, collaborative supermarkets… they’re back, that’s a fact and successful.
This inner-city trend corresponds to a need of quality, proximity, community. A recent Xerfi study confirms this and considers that this kind of proximity retail will take advantage of the digital era : creating market places, proposing a new range of services…
I however have an objection : the more food retail shops are (re)expanding, the more services boutiques are disappearing
[Read also our previous post “Tasting on the go” here]
May be they will also recover in other formats but today we’re still in between the two.
Where it is proven that quality of life goes with nice retail place…once more.
What’s defining the “campus” retail development?
Actors : More or less the same classic players (developers, city managers, consulting firms…); the more they collaborate, the best project they all can expect
Brands : For them, universities can be another way of expanding – different from shopping centres – but also demanding.
They can reach very specific targets or a more various client base (ex Yale)
Going beyond this article (bellow in « Sources”), we can spot another player in this market, illustrating a big trend in retail : the changing roles.
Amazon almost shouldered developer’s role by creating a specific retail offer : products, services on a campus.
Read more here on “PerdueAmazon” website. The (pure) E-player proposes a dedicated page on its website, and a pick-up place.
Convenience, curated, open 24h/7d… smart.
“Six months until new John Lewis flagship store opens “| RETAIL GAZETTE – 16 April 2015 – here