[Department stores] : “Fashion startups bypass department stores to reach consumers » | WSJ

“Fashion startups bypass department stores to reach consumers » – Wall Street Journal – 5 May 2015 – Pdf

Advertisements

[Department stores] : Macy’s and Fenwick

How do those 2 departments stores try to play their cards right?
Samples :
– Macy’s : “a single merchandising and marketing organization will support the entire Macy’s Inc. online and in- store businesses, to encourage both store and digital growth …/…”
– Fenwick : “Its stores are all independently run and target different demographics with different product and marketing strategies)…/….

More in full articles :
– “Macy’s considers launching an off-price division, among other initiatives – ICSC SCT – 15 January 2015 – Pdf
– “The Curious Case of Fenwick Bond Street” – Business of Fashion – 23 January 2015 – Pdf