… Sonia Rykiel’s flagship in Paris, boulevard St-Germain?
It was in 2008. A nice shopfront displaying the brand’s environment : fashion, eyewear…and books already present in a small space.
The space became a concept, embracing the Left Bank spirit, enlarging the shopping journey : a perfect hybrid place.
Read here the “Wallpaper’s article
“Novel concept: Sonia Rykiel’s Parisian outpost pays homage to local history” – Wallpaper – 8 April 2015
“Ikea goes urban with first high street store in Hamburg” – BLOOMBERG – 30 June 2014 – here
… Heimstone – Paris – a fashion brand. Today, the brand is about to display a dedicated collection in collaboration with Monoprix. I first conclude that Heimstone had also entered into an expansion process, by opening new stores. In fact, the number of shops remains the same : 2 in Paris. But the brand enlarged his influence by : – opening a market place – increasing the number of stockists, oneline ones included – starting a collaboration with Monoprix for a “collection capsule” (a seasonal association between a designer and a retailer, as H&M and Karl Lagerfeld did) A brand among many others, which shows the multiple ways to expand without necessarily opening additional classic shops : using smart retail. What could be for a brand the equivalent evolution in a shopping centre? A pop-up format? Mall? Other? Our previous post : [High streets etc…] : Heimstone, Paris – here Source : Monoprix news here
… Bascule shopping in Brussels :
We mentioned many negative aspects combined to latent potential of this shopping place. (read previous post here)
In the meantime, we noticed some improvements :
– A terrace sharing : Carrefour indicates where you can enjoy sushis bought at the Carrefour’s Sushi corner
– At the main gallery entrance, a kiosk is proposing drinks and creates implicitly a new public place
Everything is still basic, but at least things are on the right track… and that’s we like. Keep going!
“Copenhagen hot spot – Torvehallerne is one of the city’s biggest attractions” – SCT August 2014 – Read the full article here
Key points :
– Impressive footfall : 4,7 million visitors per year after three years in business
– Stalls size statement : from10 to 50 m2
– Location success : a sign of a successful urban regeneration or (and?) cities “gentrification”?
– Hagens (the architect) assertion : “…/… when you come home, you have a lot of stuff you didn’t expect to buy…”
We could add that online commerce provides stuff you need and sometimes you can’t find elsewhere; both are then complementary.
“A good market (as all retail*) is about seduction”
* BIV comment
More about Torvehallerne on Market and City Websites
Project for Public Spaces – April 2014 – here
Pin Pon is a restaurant located in Brussels, in a former fire station. A nice place, interesting because :
– Facing a square hosting regular flea market
– Joining to buildings
– Mixing a bar on ground floor and a restaurant layout on the first floor with a glass roof
– Proposing lively terrace (flea market side) or a calm atmosphere (courtyard side)
Other retail places and a gallery are completing the courtyard’ space.
We like !
Sources photos BIV & Atrium